This Policy may be updated from time to time. We encourage you to check back periodically for updates.
Last Updated: May 15, 2020



Naturium, including its affiliates (collectively, “Naturium” “we”, “us” or “our”) is committed to respecting your privacy and personal data that you share with us. Please take a moment to familiarize yourself with our privacy policy (“Privacy Policy”) and contact us if you have any questions.

This Privacy Policy applies to the collection and storing of personal information associated with your use of services or features on this site owned and controlled by NATURIUM at (the “Site”).  It is intended to help you better understand how we collect, use and store your personal information.

“Personal information” means information that identifies you or enables you to be contacted. Some examples include your name, email address, phone numbers, physical or mailing address, birthday, gender, occupations and other information necessary to purchase products, subscribe to our mailing list or sign up for promotions.  When we combine other information (e.g., information that does not, on its own, identify you) with personal information, we treat the combined information as personal information.


A.  Information that You Provide Us

In various places on the Site, we request information, including personal information, from you via forms.  The exact information we need to collect will depend on the purpose of the form.  For example, you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase. We will indicate when you attempt to submit a form whether a particular field of information is mandatory or optional.  If you choose not to provide certain information, we may not be able to provide certain requested services.

B.  Information Automatically Collected from You

Cookies, Device Identifiers, and Similar Technologies
Like other companies, we use cookies and similar technologies, such as web beacons (a.k.a. clear GIFs, web bugs or pixel tags), web server logs, geo-location technologies, and other technologies (collectively, "Cookies")    We use Cookies for a number of reasons including to recognize your device, provide you with a personalized experience on our Site, to operate the shopping cart, to serve targeted ads, and/or to track your prior visits to our Site and other sites in order to serve you targeted ads. To learn more about Cookies in general, including how to manage and delete Cookies, visit

We use Google Analytics, an analytics service to help us analyze the traffic on the Site.  For more information on Google Analytics’ processing of Personal Information, please see “How Google uses data when you use our partners' sites or apps.” 

Some of our service providers and business partners may use cookies or other methods to gather information regarding your use of the Site, and may combine the information in these cookies with any of your Personal Information that they may have in accordance with their privacy practices. 

At this time, we do not alter our data collection and usage practices when we detect “Do Not Track” signals from your browser.

Interest-Based Advertising

From time to time, we may display tailored interest-based advertising using information you make available to us when you interact with our Site (including information obtained through Cookies). Interest-based ads, also sometimes referred to as re-marketing, personalized or targeted ads, are displayed to you based on information from activities such as purchasing on our sites, visiting sites that contain our branded content or ads, or interacting with our online content in other ways. These interest-based ads are designed to provide you with targeted content that is interesting to you.

Third-party advertising management partners may help us display tailored content to our customers’ interests and serve interest-based advertising on our behalf. In particular, we may use Google Analytics Data Collection for Advertising Reporting Features and Remarketing. The information collected is used to run remarketing campaigns in Google Adwords.

You can choose not to receive interest-based ads from us. You will still see ads but they will not be personalized. You may "opt out" of receiving interest-based advertisements from Google by following the instructions at and from other third parties by following the instructions at

Log File Information
When you use our Site, our servers automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (e.g., the site you visited before coming to our Site), number of clicks, and how you interact with links on the Site, domain names associated with your internet service provider, pages viewed, and other such information (collectively, “Log File Information”). We may also collect similar information from emails sent to you which then help us track which emails are opened and which links are clicked by recipients. We use Log File Information to help secure the Site by identifying potential threats and vulnerabilities, and to analyze the effectiveness of our Site to help improve the Site’s function and content.


Personal information is gathered for purposes of fulfilling customer orders, managing and expanding our business activities, providing customer service and making available other products and services to our customers and other online visitors. For example, we may use your personal information as follows:

  • To inform you of new services or products, special offers, and new content (such as updates to the Site or blog);
  • To help detect and protect against account errors, fraud or other criminal activity;
  • To resolve disputes;
  • When we believe we are required to do so in accordance with a law or to respond to a subpoena or court order;
  • For marketing purposes (including for the audience development purposes described in Section 4, below)
  • To troubleshoot problems;
  • To customize your experience; or when disclosure is necessary or appropriate to protect the rights, safety or property of Naturium, our users or third parties.


We will not disclose personal information except as set forth in this Privacy Policy or with your consent. This section describes to whom we disclose personal information, and for what purposes:

  • Our Service Providers. We engage service providers or business partners to perform tasks on our behalf and to assist us in providing the Site or our services. Some of these third parties may need to access to personal information to perform their services.  For example, we engage third parties to assist us with hosting the Site (see Section 11 below, on how we use Shopify), analyzing our Site traffic, delivering advertisements, and marketing our services online.
  • Audience Development. Some of our service providers may temporarily process Personal Information on our behalf for the purpose of helping us reach new audiences.   When we engage them to do so, we take steps to help minimize the use of Personal Information—such as converting information on our end into a cryptographic hash, then providing only the hash to a service provider.  The service provider is then only able to correlate the hash with information already in its possession to help us reach out to people with similar interests as our current audience. 
  • Companies Involved in Mergers and Acquisitions Transactions.  If we sell or otherwise transfer part or the whole of our business or assets to another organization (e.g., in the course of a transaction like a merger, acquisition, bankruptcy, dissolution, or liquidation), any information collected through the Site, including personal information, may be among the items sold or transferred.
  • Law Enforcement, Government Agencies, and Courts:  We may disclose personal information at the request of law enforcement or government agencies or in response to subpoenas, court orders, or other legal process to establish, protect, or exercise our rights or to defend against a legal claim or as otherwise required or allowed by law, or to protect the rights, property, or safety of any other person. We may also disclose personal information to investigate or prevent a violation by you of any contractual or other relationship with us or your illegal or harmful activity.  For example, when permitted or required by law, we may share your personal information with governmental agencies assisting us in fraud prevention or investigation or to explore fraud that has already taken place. The information provided to these entities is not for marketing purposes.


California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information (as defined by California law) to third parties for their direct marketing purposes. To make such a request, you may do so by emailing us at: or mailing us at:
Attn: Legal
9200 W. Sunset Blvd
STE 201
West Hollywood CA 90069


You can request that we correct, update, or delete your personal information by emailing a request to us at We will promptly process such requests in accordance with applicable law.


We may send notifications, newsletters, promotions, or other information via email (“Communications”). You may choose to stop receiving Communications by following the unsubscribe instructions in any Communication you receive. you may withdraw your consent for us to contact you by emailing us at or mailing us at:
Attn: Legal
9200 W. Sunset Blvd
STE 201
West Hollywood CA 90069


We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, or equivalent minimum age depending on jurisdiction, we take steps to remove such information and terminate the child's login or account.


We are not responsible for the practices employed by any websites or services linked to or from our Site, including the information or content contained within them.  You should always check the privacy policy and terms of use posted on any third party sites.

Since third party sites are owned and operated independently, the Company cannot ensure the safeguard of any personal information that you provide to a third party sites that links to or from any of our Site.


We have taken precautions to ensure that this information is safe and secure, including further limitations on customer payment and banking details, but please understand that no data transmission over the Internet will be 100% secure. For example, we implement measures to help ensure only authorized employees, agents or contractors (who have agreed to keep your information secure and confidential) have access to your personal information. While we take steps to protect your personal information, we cannot guarantee the security of any information you transmit to us and you do so at your own risk. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.


Our online store is hosted by Shopify, Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, we encourage you to read Shopify’s Terms of Service ( or Privacy Statement (


To help us improve our Privacy Policy and practices or for any other reason, please give us your feedback or send us any questions you may have by emailing us at: or mailing us at:
9200 W. Sunset Blvd
STE 201
West Hollywood CA 90069